Omni-Man and the Perils of Charisma Without Ethics

What Invincible Teaches Us About Leadership (and Screwing It Up)

Note: This essay contains spoilers for Season 1 of Invincible. Consider this your official warning before we apply Bernard Bass’s 1990 leadership framework to a cartoon man punching his own son through several office buildings.

My stepson introduced me to Invincible, and watching episodes has kind of become a family ritual. If you’ve never seen it,  let me catch you up real quick. Superman, but with a mustache, shows up, builds a life, raises a son, and then one day casually murders half his coworkers in the most gruesome way possible. That’s not a spoiler; it’s Season 1, Episode 1. Omni-Man is the dad every suburban HOA thinks they want – handsome, confident, the type of guy who would fix your gutters while explaining why you should stop voting for tax increases. Except he’s also a colonizer sent to conquer Earth, and the whole “family man” thing is just long-term undercover work. Which makes him the perfect case study for what happens when charisma shows up without any ethical leadership attached. 

Here’s the thing. Bernard Bass (1990) wrote about transformational leadership as if it were the gold standard of “good” leadership. He broke it down into four parts: inspirational motivation (painting a vision), idealized influence (being a role model), individualized consideration (actually giving a shit about people as individuals), and intellectual stimulation (getting people to think differently). Done right, it turns a group of employees – or superheroes – into a force that believes in something bigger than themselves. Done wrong, it turns them into cannon fodder for someone else’s personal crusade. Omni-Man is a textbook transformational leader. Right up until you notice he’s transforming people into stains on the pavement. 

Think about how Omni-Man treats his son, Mark, in Season 1. Early on, he’s the encouraging father, telling Mark that becoming a superhero will be hard but meaningful. He trains him, mentors him, and models what it means to “do the right thing.” That’s the framework of transformational leadership right there. Mark looks up to him, imitates him, believes in him. The problem is that every bit of that framework is fake. It’s not built for Mark’s growth. It’s built to condition Mark to accept the Viltrumite worldview – strength over compassion, empire over community. That’s the difference between ethics and manipulation. And the second Mark resists, Omni-Man drops the act like a toddler dropping an iPad. 

This is where charisma gets dangerous. Charisma makes you believe in the person before you’ve had time to check if their vision actually includes you.  It’s the shiny lure that makes people swallow the hook. Bass (1990) himself warned that charisma is morally neutral. It can inspire great social movements or genocidal nightmares. Northouse (2022) makes the same point. Charisma works, but it doesn’t come with built-in ethical guidelines. That’s why charismatic leaders can either mobilize people to march for civil rights or convince them to drink poison in a jungle compound. The mustache doesn’t make the man. Ethics do. 

One of the most chilling moments in Season 1 is Omni-Man explaining to Mark why humanity is beneath them. He doesn’t just say “I’m stronger, so I should rule.” He says it with that calm, steady, paternal tone. The same tone he used when teaching Mark how to throw a baseball. That’s what makes it horrifying. The very cadence that once inspired trust is now being used to justify mass murder. That’s charisma without ethics. When the same voice that once motivated you suddenly tells you your life is worthless, and part of you still wants to believe it. 

And let’s not pretend this is confined to alien overloads on animated TV. Every workplace has seen the Omni-Man archetype in khakis. The VP who tells stories about “vision” and “disruption” but quietly measures worth in profit margins and how fast they can chew through new hires before running out of warm bodies. The manager who says “we’re all family here” right before giving a bunch of people the axe. The coach who insists that losing builds character but only spends time with the players who pad his win record. They’re charismatic. They’re inspiring. And then you find out that their charisma was just the camouflage for their actual agenda.

The counterexample in Invincible is Cecil, who is the opposite of inspiring. He’s gruff, morally compromised, and perpetually five minutes away from a stroke. But he at least embodies adaptive leadership (Heifetz & Linsky, 2002). He tells people the truth: every option is bad, some less bad than others. He doesn’t try to dazzle you into following. He tries to survive alongside you. Cecil may not make anyone want to tattoo his face on their bicep, but he does something Omni-Man never could. He builds trust out of transparency. People will follow you through hell if they believe you’re burning, too. 

Omni-Man, by contrast, builds nothing but fragile compliance. The Guardians of the Globe trusted him because of his charisma and record, not because he ever invited them into his vision. And when he killed them, no one even saw it coming, because no one had ever been close enough to see him for what he actually was. That’s the cautionary tale Bass (1990) would underline, circle, and use two exclamation points. Transformational leadership without ethics corrodes culture from the inside out. It doesn’t just betray trust. It makes people question whether trust is even possible. 

For a second, let’s pull this down to earth, because no, most of us aren’t secretly grooming our children to help us conquer the planet. But the planet shows up smaller and quieter in everyday leadership. You hire into a job because the manager seems inspiring, because they talk about growth and opportunity. Six months later, you realize the “growth” was a euphemism for doing two jobs at once, and the “opportunity” was the opportunity to burn out. Or you sit down at the D&D table where the GM promises a player-driven story, only to find every choice redirected because they actually wrote a novel instead of a campaign. That’s Omni-Man with dice instead of fists. The betrayal doesn’t sting because of the outcome. It stings because you believed them when they said your choices mattered. 

Cue the infomercial voiceover, “There’s got to be a better way. Now there is!” Ethical Leadership. Brown and Treviño (2006) describe it as modeling normatively appropriate conduct, communicating it clearly, and reinforcing it consistently. It sounds dry, but in practice, it means one simple thing. Your charisma isn’t yours. It belongs to the people who trust you, and they’re letting you borrow it as long as you use it responsibly. If you betray that trust, there’s no speech or mustache impressive enough to bring it back. Ethical leadership is what separates a transformational leader from a manipulator. 

Amy Edmondson’s (1999) research on psychological safety drives this home. Teams thrive when people feel safe to speak, fail, and learn without fear of humiliation or punishment. Omni-Man doesn’t just fail at creating psychological safety. He annihilates it with prejudice. The moment Mark pushes back, Omni-Man doesn’t create space for dialogue. He beats his son half to death to enforce compliance. Replace “fists” with “shaming in meetings” or “retaliating against dissenters,” and suddenly, you’ve got a case study in bad management instead of supervillainy. Different scale, same outcome. Silence, fear, and eventual collapse. 

The lesson isn’t “charisma bad.” Charisma matters. Confidence matters. Vision matters. But charisma is like fire. It’s useful when it’s contained, but can be catastrophic when left unsupervised. Transformational leadership only works when charisma is tethered to ethics, when the vision is genuinely shared, and when the people in your orbit aren’t just NPCs in your story. Omni-Man had the fire but none of the responsibility. That’s why his legacy isn’t leadership. It’s trauma. 

And yes, I’m aware I just spent 1,300 words applying Bernard Bass’s 1990 framework for transformational leadership to a cartoon man in spandex who uses a subway train as a teaching aid. But that’s the point. Leadership theory isn’t supposed to live in textbooks. It’s supposed to help us see what’s happening around us. Invincible just happens to be a gorier, louder mirror of something we already recognize. Charismatic leaders can give us the razzle-dazzle with their vision right up until we realize that vision never included us. 

So here’s your homework. Think about the most charismatic leader you’ve ever worked for. Now ask, did their vision make room for you? Or was it just camouflage for their actual mission? If it’s the second, congratulations – you’ve already met your own Omni-Man. And unlike in Invincible, you don’t need to punch them through a mountain. You just need to stop mistaking charisma for leadership. 

References

• Bass, B. M. (1990). From transactional to transformational leadership: Learning to share the vision. Organizational Dynamics, 18(3), 19–31.
  
• Northouse, P. G. (2022). Leadership: Theory and practice (9th ed.). Sage.
  
• Heifetz, R. A., & Linsky, M. (2002). Leadership on the Line: Staying Alive Through the Dangers of Leading. Harvard Business Review Press.
  
• Brown, M. E., & Treviño, L. K. (2006). Ethical leadership: A review and future directions. The Leadership Quarterly, 17(6), 595–616.
  
• Edmondson, A. C. (1999). Psychological safety and learning behavior in work teams. Administrative Science Quarterly, 44(2), 350–383.